Google updates the Structured Data Carousel (beta)

carrusel resultados enriquecidos

The Google Structured Data Carousel (beta) is a tool that is especially useful for various sectors, including e-commerce, the travel industry, and local businesses or businesses with a physical location. This feature allows these sectors to highlight multiple elements in a visually appealing format in search results, thereby improving their visibility and potentially increasing their web traffic.

The Google Structured Data Carousel is a innovative carousel function that is still in its beta phase. This new functionality is an enriched list-type rich result that allows users to scroll horizontally to view more content from a specific site, also known as the “host carousel”. Each carousel card has the ability to display data from your site such as price, ratings, and images of entities present on your page.

This carousel is particularly relevant for those who offer general listings (ItemList), aggregate ratings and reviews (AggregateRating), specific products (Product), and for businesses with a physical location (LocalBusiness). When implemented correctly, it can significantly contribute to improving a company’s online presence.

To be eligible, you have to add structured data in combination with at least one of the supported elements, such as ItemList and any of the following elements: 

  • LocalBusiness and its subtypes: 

Restaurant: Ideal for restaurants. In addition to the basic LocalBusiness markup, additional properties relevant to restaurants can be included such as servesCuisine (type of cuisine), menu (link to menu), and starRating (rating).

Hotel: For hotels and similar accommodations. In addition to the basic properties of LocalBusiness, you can include specific properties of Hotel such as starRating, numberOfRooms, and checkinTime / checkoutTime.

VacationRental: For vacation rentals. This subtype allows you to add specific details about the vacation rental such as location, accommodation features, and availability.

  • Product
  • Event

It is important to implement this data correctly following the guidelines established by Google. This ensures that the content is efficiently indexed and displayed within the carousel. Throughout this article, practical tips will be provided on how to integrate and validate this structured data, thus ensuring that you make the most of this feature in its beta phase.

Please remember that this feature is still in beta. This means that Google is actively collecting feedback and making adjustments based on user experiences. Therefore, it is recommended to experiment with the different supported types of structured data and share any feedback with Google to contribute to the continuous development of this feature. This commitment can not only benefit a company’s individual SEO strategy, but also influence the evolution of search engine optimization globally.

Regarding the geographical availability of the Structured Data Carousel (beta), Google has started its implementation in countries of the European Economic Area (EEA) for travel-related queries, local searches, and shopping. Although a specific schedule for its release in other territories has not been communicated, it is expected that this tool will gradually expand to more regions and types of queries in the future.

Google’s Structured Data Carousel (beta) is a promising tool for improving online visibility and providing an enhanced user experience. Although for now its use is limited to certain sectors and regions, it is expected that its applicability will expand in the future, offering new opportunities to enhance online presence and achieve digital success.

In order for your website to stand out in search results through the structured data carousel, it is crucial to understand and correctly implement structured data. Below are the essential steps:

Add structured data to your page

  • Identify the type of content you want to display in the carousel: Products, events, or local businesses.
  • Incorporate the corresponding structured data markup for your content. Use formats like JSON-LD, Microdata, or RDFa following the guidelines of
  • Include mandatory properties such as image, name, and url, as well as recommended properties specific to each type of content.

Validate the code with the Rich Results Test Tool

  • Access Google’s Rich Results Test Tool.
  • Enter the URL containing the structured data or directly copy and paste the code.
  • Analyze the results to identify any errors or warnings and make necessary corrections.

Optimize URLs and Request Google for Reindexing

  • Make sure that the URLs are optimized for SEO, with relevant keywords and a clear structure.
  • Use the Google Search Console tool to request reindexing. This is especially useful after making significant changes to your site.

Follow these steps carefully to improve your chances of appearing in the beta version carousel and capturing user attention with visually appealing rich results. Above all, review the Google documentation on Structured Data Carousels (beta).

The future of rich search results

The structured data carousel (beta) represents only the beginning of what could be a revolution in search results. This format not only allows users to experience more intuitive and visual navigation, but also enables websites to showcase a broader set of their content prominently.

  • Impact on User Experience: Users greatly benefit from the introduction of structured data carousels. The ability to horizontally scroll through and explore additional options significantly enhances usability and satisfaction during search.
  • Relevance for SEO and Webmasters: For those working in SEO or managing websites, it is crucial to adapt to these changes. Staying up-to-date with Google updates and understanding how to properly implement structured data is essential for improving online visibility.
  • Continuous Optimization: SEO professionals should focus on optimizing their strategies to include relevant structured data, ensuring that the content is not only accurate but also appealing to search engines and end users.

The advancement towards a more interactive and visual digital ecosystem indicates that current trends can evolve rapidly. The enhanced capabilities of the Structured Data Carousel (beta) suggest a path towards even more personalized and dynamic results. Digital marketing specialists and website owners can find significant opportunities by anticipating these trends and adjusting their tactics accordingly.

What is the Google Structured Data Carousel (beta)?

It is a beta feature that allows websites to display rich results similar to a list, in a carousel format. This improves visibility in search results.

How do I add structured data to my website to get the Google Structured Data Carousel (beta)?

First, you will need to select the appropriate structured data type for your content. Then, you will need to add the required properties such as image, name, and URL. You can also include recommended properties based on the type of content.

What are the requirements to be eligible for the Google Structured Data Carousel (beta)?

To be eligible, you have to add structured data in combination with at least one of the supported elements, such as ItemList and its subtypes (LocalBusiness, Restaurant, Hotel, VacationRental, Product, Event).

How does the Google Structured Data Carousel (beta) affect the visibility of my website?

The Structured Data Carousel can significantly improve the appearance of your search results and provide a better experience for users. This can lead to increased visibility and traffic to your website.

Is the Structured Data Carousel (beta) available in all countries?

Currently, the feature is only available in EEA countries for travel, local, and shopping queries.

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