Digital marketing agency

In our "NextLevel Agile" methodology, we define specific roles to ensure that all responsibilities and important tasks are covered by experts in each area. Most importantly, our role structure is flexible, allowing us to adapt to the specific needs of each project and assign the right resources as needed.

This flexibility in team roles enables us to always provide the right combination of skills and expertise for each project, ensuring success and client satisfaction.

It consists of project planning based on 4 monthly sprints, where objectives and tasks are defined; Daily Stand-ups to synchronize the team's work; the Sprint Review, where the impact of actions is analyzed; and the Sprint Retrospective, to discuss process improvements.

We rely on informative/interactive boards that allow us to organize the work for monthly sprints based on the overall strategy. In this way, we have two main boards.

The first one, "Next Backlog," is a prioritized list of tasks and actions to achieve the project objectives. During each Sprint, specific tasks from the "Next Backlog" are selected to complete, creating the "Level Sprint Backlog," where the work for the upcoming weeks is organized, allowing us to focus on objectives for the client.

Reports:
Clients receive periodic performance and results reports that demonstrate the impact of marketing actions, enabling them to understand the project’s progress to make the right decisions about its future direction.

The methodology includes the concept of WIP (Work in Progress) Limit to control workload and improve team efficiency. It also encourages constant monitoring and adaptation to market trends and needs, ensuring that strategies remain up-to-date and relevant. Active communication and collaboration between our team and clients are essential to ensure satisfaction and success in the digital marketing projects.