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Marketing Glossary.

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Clear, practical definitions of key digital marketing and SEO concepts. A glossary built for professionals who want to master the terminology without the fluff. SEO Agency

What are Microformats?
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What are Microformats?

Microformats are a series of tags and attributes that are added to the HTML code of a web page to provide structured information. They function as semantic markers, allowing search engines and other a

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Google Penguin: What it is and how it affects your website
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Google Penguin: What it is and how it affects your website

Google Penguin is an update to Google’s search algorithm that was released in April 2012. The main goal of this update is to penalize websites that use spam or link manipulation techniques to improve

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What is AMP SEO? All you need to know
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What is AMP SEO? All you need to know

Accelerated Mobile Pages (AMP) is a project promoted by Google and other partners to improve loading speed on mobile devices. AMP is an open source technology that allows developers to build web pages

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What is a keyword ? Complete guide for beginners
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What is a keyword ? Complete guide for beginners

Keywords are terms that users use to search for information in search engines, such as Google. These keywords are essential for SEO (Search Engine Optimization), as they allow search engines to find a

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What is metadescription? All you need to know
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What is metadescription? All you need to know

The metadescription is an HTML tag used to summarize the content of a web page. It is a small snippet of text that appears below the title in Google search results. Its goal is to provide users with a

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What is an SEO Entity? All you need to know
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What is an SEO Entity? All you need to know

An SEO entity refers to anything that has an online presence and can be identified by search engines. This may include websites, companies, organizations, products, services, people, and more. In shor

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What is the SERP? Complete guide to understanding search results
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What is the SERP? Complete guide to understanding search results

SERP positioning is crucial to the success of any digital marketing strategy. Results that appear at the top of the SERP receive a higher number of clicks and therefore generate more traffic and sales

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What is a website sitemap? Complete guide for beginners
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What is a website sitemap? Complete guide for beginners

The sitemap is a file that contains a list of all the pages and sections of a website. This file helps search engines easily crawl the contents of a web page, which can improve its ranking in search r

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What is White Hat SEO: Beginner’s Guide
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What is White Hat SEO: Beginner’s Guide

White Hat SEO is a set of ethical techniques and strategies used to improve the positioning of a website in search engines. Unlike Black Hat SEO, which uses deceptive and unethical methods to achieve

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Google Panda: What it is, how it works and its impact on SEO
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Google Panda: What it is, how it works and its impact on SEO

Google Panda is a Google search results ranking algorithm that was first released in February 2011. It was primarily created by Navneet Panda and aims to identify and penalize low-quality content on w

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Anchor text: Complete guide for beginners
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Anchor text: Complete guide for beginners

Anchor text is a fundamental concept in the world of SEO and web positioning. In simple terms, anchor text refers to the text that is used to link one web page to another. This text is visible to the

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