Advanced Web Analytics — GA4 and Custom Dashboards
We turn data into business decisions. We implement, configure and analyze the metrics that truly matter.
Complete vision
What we measure
User behavior
Heatmaps, session recordings, navigation flows. We understand exactly how your visitors interact.
Conversion funnels
We identify where users drop off and why. Every leak point is a quantifiable improvement opportunity.
Multi-channel attribution
We don't just measure the last click. We trace the full user journey to assign real value to each channel.
Audiences and segments
We create high-value segments based on real behavior, not assumptions. Data that fuels all your campaigns.
Technical performance
Core Web Vitals, page load times, JavaScript errors. Technical analytics that directly impacts conversions.
Step by step
The process
Audit
Analysis of the current state of your analytics and gap detection.
Implementation
Installation and configuration of measurement tools.
Configuration
Events, conversions, audiences and custom filters.
Dashboards
Control panels tailored to your business KPIs.
Training
Your team learns to read and interpret the data.
Optimization
Continuous iteration based on insights obtained.
Real data
Vanity metrics
Custom dashboards
Reports per year
Tools we master
GA4 Events
Every interaction, measured
We configure custom GA4 events for every type of business. We don't settle for default events: we build a tailored measurement ecosystem.
Ecommerce
Complete purchase funnel tracking with revenue attribution by channel, category and product.
Lead Generation
Every touchpoint tracked and attributed to the correct source channel.
Engagement
Scroll depth, video interaction and downloads to measure real engagement.
Custom Business
Custom events for your specific business processes that no standard setup covers.
Dashboards
Custom Looker Studio dashboards
We don't deliver a monthly PDF report. We build interactive Looker Studio dashboards your team consults daily.
SEO Dashboard
Organic traffic by landing page, average positions, CTR, impressions and keyword evolution. Connected to Search Console and GA4 in real time.
Ecommerce Dashboard
Revenue by channel, conversion rate, average order value, top-selling products, cart abandonment and LTV by customer segment.
PPC Dashboard
ROAS by campaign, cost per conversion, quality score, bid evolution and consumed vs. planned budget.
Business Dashboard
Executive view: CAC, LTV, ROI by channel, lead pipeline, conversion velocity and monthly projections.
Technical Dashboard
Core Web Vitals by page, JavaScript errors, server response times, Googlebot crawl rate and performance alerts.
Competitor Dashboard
Comparative visibility index, organic market share, keyword gap and position evolution vs. competitors.
FAQ
Frequently asked questions
Take control
The data already exists. You just need someone to interpret it.
Free audit of your current analytics. Discover what you're measuring wrong and what opportunities you're missing.
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