Marketing dictionary

Difference between B2B and B2C: How to choose the right strategy

Estefania Gil 22 de October de 2024 No Comments

The business world can be divided into two major categories: B2B (Business to Business) and B2C (Business to Consumer). These two models represent completely different ways of operating and reaching…

What is alt text and why it is essential for SEO

Estefania Gil 18 de October de 2024 No Comments

Alt text, or alternative text, is a tag used in website images to provide a brief description of what the image depicts. Although often overlooked, this small piece of code…

Programmatic advertising and how to optimize its use in marketing

Estefania Gil 16 de October de 2024 No Comments

Programmatic advertising has transformed digital marketing by automating the process of buying ad space and using advanced algorithms to target ads to the right audience. This tool has gained popularity…

What are transition words in SEO?

Estefania Gil 14 de October de 2024 No Comments

Transition words are terms or phrases that help connect ideas within a text, making it easier to read and improving comprehension. Their main function is to guide the reader through…

What is the nofollow attribute?

Estefania Gil 14 de October de 2024 No Comments

The nofollow attribute is an HTML tag used to indicate to search engines not to follow a particular link, meaning that it will not pass on authority or “link juice”…

Jasper IA innovating in content generation

Estefania Gil 11 de October de 2024 No Comments

Jasper IA, formerly known as Jarvis, is an advanced artificial intelligence tool designed to help content creators generate high-quality texts quickly and efficiently. This platform utilizes advanced natural language processing…

Complete guide to choosing the best keyword research tool

Estefania Gil 10 de October de 2024 No Comments

Keyword research is one of the most critical phases of SEO, as it helps you identify the terms that your potential customers are using in search engines. Having a good…

Keyword stuffing, what it is and how to avoid it

Estefania Gil 10 de October de 2024 No Comments

Search engine optimization (SEO) is an art that requires a delicate balance. In this context, the term “keyword stuffing” arises as an outdated practice that many have tried to implement…

How can Screaming Frog improve your SEO?

Estefania Gil 7 de October de 2024 No Comments

In the world of SEO, where search engine algorithms are constantly changing and technical requirements become increasingly complex, having a reliable tool to help you identify technical issues is essential.…

What is CTR and how does it affect your SEO strategy?

Estefania Gil 2 de October de 2024 No Comments

CTR (Click Through Rate) is one of the most important metrics in digital marketing and SEO, as it allows you to measure how many people click on your link relative…

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