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Metadata is a fundamental part of SEO and can be a determining factor in the positioning of a web page in search engines. This data provides additional, descriptive information about the [...]

SERP positioning is crucial to the success of any digital marketing strategy. Results that appear at the top of the SERP receive a higher number of clicks and therefore generate more traffic and [...]

Google Panda is a Google search results ranking algorithm that was first released in February 2011. It was primarily created by Navneet Panda and aims to identify and penalize low-quality [...]

Link Juice is a term that is used in the field of SEO and web positioning. It refers to the amount of authority that a web page transmits through its links [...]

A Google algorithm is a set of rules and procedures that the search engine uses to determine the order of search results. Google uses complex algorithms to analyze and rank billions [...]

Anchor text is a fundamental concept in the world of SEO and web positioning. In simple terms, anchor text refers to the text that is used to link one web page to another. This [...]