Marketing dictionary

Duplicate content in SEO: How it affects your search engine positioning

Jorge Pérez 12 de January de 2024 No Comments

Duplicate content in SEO can be one of the main problems that websites face. Duplicate content is when the same content appears on different web pages or in different parts of the same…

Canonical URL in SEO: What it is and How It Works

Jorge Pérez 19 de December de 2023 No Comments

Canonical URL in SEO: What it is and How It Works Search engine optimization (SEO) is an essential practice for any website that wants to increase its online visibility. One…

Schema Markup in SEO: How to Improve the Visibility of your Website in Search Engines

Jorge Pérez 13 de December de 2023 No Comments

Schema Markup is an important tool in the world of SEO. It is a set of tags that are added to the HTML code of a web page so that search engines can…

SEO Linkjuice: How to optimize your link strategy to improve search engine positioning

Jorge Pérez 12 de December de 2023 No Comments

SEO is a crucial aspect to the success of any website. One of the most important techniques in SEO is linkjuice , also known as “link juice.” This technique focuses on the transfer of…

How to use Google cache: Step by step guide

Jorge Pérez 5 de December de 2023 No Comments

Google cache is a useful tool for anyone searching for information online. This tool allows users to view a cached version of a web page, which can be especially useful if…

What is CTR? All you need to know

Jorge Pérez 24 de November de 2023 No Comments

CTR is one of the most important metrics for digital marketing professionals. It is the abbreviation of “Click-Through Rate” or click rate in Spanish. This metric refers to the number of times…

What is the H1 in SEO? All you need to know

Jorge Pérez 16 de November de 2023 No Comments

The H1 tag is a common term in the SEO world. It refers to the HTML tag used to mark the main title of a web page. Although most websites use CSS…

What is SEO analysis and why is it important?

Jorge Pérez 15 de November de 2023 No Comments

SEO analysis is an essential tool for any website that wants to improve its visibility in search engines. SEO analysis is the process of reviewing and evaluating a website with the aim of…

What is an SEO algorithmic penalty? A complete guide

Jorge Pérez 14 de November de 2023 No Comments

An SEO algorithmic penalty is a sanction that a web page receives from the search engine algorithms, especially Google. This type of penalty occurs when the website does not comply with the guidelines…

Qué es robots.txt / What its txt robots?

What is robots.txt? Complete guide to understand its role in SEO

Jorge Pérez 13 de November de 2023 No Comments

Robots.txt is a file located in the root directory of a website and is used by search engines to determine which pages or sections of the site should be crawled…

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