The risk
A poorly executed migration can destroy years of rankings.
We have seen companies lose 70% of their organic traffic because they had no SEO migration plan. Redirects, structure, accumulated authority: everything evaporates if not preserved with surgical precision.
Average loss without an SEO plan
Months to recover
Loss with RoiLab
Process
5 phases. 0 margin for error.
Pre-migration audit
Full crawl with Screaming Frog of the current site: indexed URLs, existing redirects, internal and external link profile, current rankings and traffic baseline. This crawl becomes the reference for post-migration comparison. We map everything before moving anything.
URL mapping
Every old URL has its new equivalent. We define the 301 redirect table with surgical precision, preserving internal linking structure and accumulated authority on each page. We verify that no URL with external backlinks is left orphaned. Nothing is left uncovered.
Redirect plan
Technical configuration of server-level redirects. XML sitemap update, robots.txt verification and canonical tag validation in the new environment. Exhaustive testing before the actual migration: URL-by-URL validation with automated crawling.
Implementation
Controlled migration execution. Real-time verification of redirects, crawling and indexation of the new site. Monitoring crawl stats in Search Console to detect Googlebot anomalies from the very first moment.
30/60/90 monitoring
Daily tracking for 90 days with specific KPI checkpoints: at 30 days we measure indexation stabilisation; at 60, key position recovery; at 90, growth vs baseline. Before/after Screaming Frog crawl comparison. Weekly reports.
Migration types
We cover every scenario
CMS change
WordPress to Shopify, Joomla to WordPress, any platform to any other. We preserve URL structure, internal linking and structured data. Comparative Screaming Frog crawl before and after to verify total parity.
Domain change
Complete authority transfer from the old domain to the new one. Permanent 301 redirects, change of address notification in Search Console and backlink transfer monitoring for 90 days.
HTTPS migration
Secure transition from HTTP to HTTPS. Mass update of internal links, canonicals, sitemap and robots.txt. Verification that no mixed content remains and clean redirection without chains.
URL restructuring
Reorganisation of website architecture: new categories, subfolders or URL structure. Without losing a single ranking.
Post-migration
30 / 60 / 90 days of vigilance
The migration does not end when the new site goes live. We monitor every metric for 90 days.
Stabilisation
- URL-by-URL 301 redirect verification
- Indexation and crawl stats monitoring in Search Console
- Detection and fixing of 404 and soft 404 errors
- Key position tracking vs pre-migration baseline
Consolidation
- Organic traffic analysis vs baseline (KPI: recover 90%)
- Adjustment of redirects with detected chains or loops
- Internal link review and updated sitemap
- Final robots.txt and canonical verification
Growth
- Before/after Screaming Frog crawl comparison
- KPI: organic traffic equal to or above pre-migration
- Issue closure and detected improvement analysis
- Post-migration optimisation roadmap
Successful migrations
Traffic loss
Verified redirects
Days of monitoring
FAQ
Frequently asked questions
Protect your investment
Your organic traffic is too valuable to risk.
Tell us about your migration project and we will prepare a detailed plan with no commitment.
Plan a safe migrationServicios relacionados
Complementa tu estrategia
Toda migración comienza con una auditoría pre-migración que mapea la autoridad y el tráfico de cada URL.
Auditoría SEONuestro equipo de desarrollo implementa las redirecciones y la nueva arquitectura con precisión milimétrica.
Desarrollo webTras la migración, monitorizamos 30/60/90 días y ajustamos la estrategia según los datos post-migración.
Consultoría SEO