Starting an SEO project from a business idea in sustainable wooden houses
From invisibility to organic leadership in a highly competitive niche. From 15 to 109 monthly leads with a comprehensive SEO strategy in 12 months.
The challenge
An innovative product,
invisible online.
A sustainable wooden house construction company in the province of Cadiz offered a product with high market demand, but its digital presence was virtually non-existent. Only 900 visits and 15 leads per month, with all traffic concentrated on the homepage.
Low search engine visibility
Website absent from the first page of results for relevant keywords in the sustainable construction sector.
Concentrated traffic
All organic traffic was limited to the homepage and a single blog post, with no distribution to service pages.
Minimal lead generation
Only 15 organic leads per month despite offering an innovative product with high market demand.
No defined digital strategy
Complete absence of a clear digital project despite strong market potential in sustainable construction.
Our solution
+250 implementations
in 12 months.
Comprehensive SEO strategy from scratch: audit, website redesign, content and local optimization for a highly competitive niche.
Full SEO Audit
- Technical analysis: loading speed, crawl errors, mobile compatibility
- URL optimization and elimination of thin content and 404 errors
- Detection of user intent improvements
- Creation of product modules for transactional landing pages
Keyword Research
- Detailed market analysis identifying high-traffic opportunities
- Segmentation into transactional and informational categories
- Search intent mapping by keyword
Website Redesign
- New website built following SEO methodology from the first commit
- Modern brand representation aligned with the strategy
- Information architecture optimized for conversion
On-Page Optimization
- Restructuring with specific landing pages per service
- Optimization of titles, meta descriptions and headers
- Natural keyword integration into content
Content Strategy
- Content gap analysis vs direct competitors
- Creation of local landing pages for main business verticals
- Coverage of both informational and transactional intent
Google My Business
- Verification and correction of business profile data
- Promotion of engagement through reviews and regular posts
- Optimization of categories and attributes
Results
From business idea to
niche leader.
Evidence
Organic growth
documented.
Key takeaway
Success is built on detailed analysis, business alignment, and a comprehensive strategy.
This case demonstrates the importance of a well-planned and executed SEO strategy. We focused on understanding the client's specific needs to develop customized solutions that drive real online growth: more traffic, more leads and greater brand recognition in a highly competitive niche.
Your turn
The next success story
could be yours.
If you have an innovative product or service and want to dominate your niche online, we will show you how. Personalized strategy from day one.